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Ranking Your Site In Google Is Our Specialty
As a contractor, you understand the importance of proper framing. A house built in the wrong order, using improper materials, or using incorrect blueprints, or in the wrong order, will result in loads of money lost, poor craftsmanship, and one wonky home!
Similarly, hiring an untrained SEO company for contractors will be devastating!
In less than 20 minutes, this video will help you build a proper framework of understanding for what SEO and what Search Engines (i.e. Google) is actually looking for when ranking websites.
This video goes over:
— Brief intro who we are
— How SEO works (for dummies)
— How Google ranks your site with THE BIG 4
— How Google ranks your site based on what others say about your site
Google Wants Your Contractor Site To Be Found
Think about it.
Every single person searching on Google, or any other search engine, is that search engine's customer. And just like any business, they want more customers. How the search business gets more customers is by giving good information that matches what people are looking for.
So if someone is looking for a roofing contractor or a home builder or a home improvement contractor, Google has very specific signals that they want your site to have so that they know it's a quality site. And here's the thing, Google is wanting you to have those signals on your site so that they can offer your site to their customers.
There are a LOT of myths out there when it comes to SEO and what makes a site a quality site—just like if you go to any DIY site, you’ll see a bunch of crap when it comes to properly building something. In the same way—there’s a lot of crap circulated about what makes a site a quality site.
How do we know this? Experience. Testing. Collaborating. Repeat.
We run our own tests, discover the results, collaborate with some of the best SEOs in the world on our findings and theirs, and then continue the process. We have internal data on literally thousands of sites and can track what happens when a change comes, what needs to change, and also spot potential pitfalls months before they actually become pitfalls. That’s what we have to offer to you.
Here’s What We Do TO Ensure Your Success
• Competition Analysis
• Keyword Targeting
• Content Development
• Winning Solutions
• SEO Friendly URL Creation
• SEO Title & META Description
• Structure Adaptation
• Link Redirection
• Disavow Harmful Backlinks
• Social Profile Building
• Citation Building
• Link Building
• Tracking Activity
• Backlink Analysis
• Link Building
• Community Creation In Social Networking
• Tracking Activity
• Backlink Analysis
What You Must Know Before
Spending Another Dollar on Marketing!
Keep Yourself Protected and Informed
1. What are your customers actually searching for?
The foundation–the beginning–the verystart of SEO done right is finding out what the search phrases are that your customers are typing in. Because seriously, what’s the point of showing up #1 for search terms if no one is searching for those terms? It’s not going to be worth a damn. Sure, it might give you an ego boost for a second that you’re showing up for number one, but when no one’s clicking on your site, who cares?
What your SEO consultant (or company or firm) needs to do (and should do) is do a thorough job of finding the profitable keywords.
Now, there are going to be a few that are the big boys, the trophies, the prizes that everyone is competing for–and these are obviously important. But also, there are a ton of keywords out there with a lower volume, but which also have a much lower competition rate (which means if you get found there, faster results). In fact, in a lot of industries, these lower-volume searches combined total out to be closer to 80% of all the real searches that your SEO provider could and should be bringing you.
Google does give away the information for free (search volumes), so you can do the checking yourself—but, their information can sometimes be skewed, because they want you to pay for ad campaigns, and so they won’t show you all of the searches. (Or if they’re championing a certain cause, they’ll also skew the results.) So you do have to use a bit of common sense here, but the point is, is that you can check for yourself. On a separate, but related note, if your SEO specialist isn’t letting you in on these numbers/searches, likely he or she or they haven’t done the deep research to find out what’s really going on. (But please, don’t expect your consultant to do hours and hours of deep research before signing a contract.)
2. Is SEO a good fit for your company?
SEO Done Right is going to make you grow. And part of the “done right” is making sure that it’s the right fit for your business.
There are some important things you need to consider:
• Average Customer Value
• What the Approximate Search Volume is
• What’s the cost of doing SEO?
Obviously, it’s not going to be so simple, but these questions can give you a good benchmark as to whether or not it’ll be a good idea. You’ve also got things like lifetime value, conversion, etc to consider.
But at the very least, are you going to make substantially more if you were to rank #1 for your keywords vs the cost of doing SEO? If it’s not going to change much, maybe it’s not a big deal to do it (unless you’re wanting to do it to protect your brand/business from all the upstarts!).
If you’ve done step one, you at least have an idea of whether or not it’s going to be profitable. If you’re ranking around #3 for your profitable keywords, but the numbers are showing still a 5x profit increase—boom!
Also, can you handle growth? If you want to remain a one-man shop, you may not be able to handle to the influx of leads. Now, depending on your area, you actually may, but it’s something to take into consideration.
Another thing is SEO Done Right takes time—especially for the profitable keywords. And that’s actually a good thing because it removes the crap from the results (or at least prevents a lot of them scammers from showing up.) Are you able to handle the costs of SEO without getting a return for several months?
Just like anything of value, SEO takes time to build. But what’s great is that once it’s built it continues to bring in leads month after month.
Contact us to find out if it’s a good fit.
3. What does Google think of your site right now?
Does Google even know you exist? Or is your site like the nerdy band boy trying to get the attention of the hot cheerleader?
In order to know what’s going on, and if Google likes you let alone knows you exist, you need a full on-page and off-page audit of your website. (Wondering what an off-page audit is, don’t worry, we’ll show you in just a second.)
We shot a video on this topic, which you can watch here.
But for now, here are some important questions to consider for on-page (meaning what’s on your site):
Do you have a keyword in your domain?
• Keyword in site title?
• Keyword in URLs?
• Keyword in page titles and HTags?
• What’s your linking structure like?
• How do people respond to your site?
• How does your site look in regards to the top performers in your niche?
These are the easiest things to change—but also the building blocks of your campaign. If you were to think of keyword research as your footings and on-page optimization as your foundation, you’d be in the right ballpark. Getting this right is huge!
And hey, if you need help, contact us. We’re excited to help.
For off-page, which is the rest of the building, so to speak, what this means is who is talking about your website? Or rather, which websites are linking to your website?
What the search engines look for here are:
• Link volume—how many websites are linking to your site
• Link relevancy—how relevant to your site are the sites linking to your site?
• What does Google think about the websites that are linking to your site? (If, for example, they’re all relevant, but they’ve all got major penalties, that’s like inviting someone over who’s got Stephen King’s version of the Flu—it’s just a recipe for disaster.)
• What’s the linking text to your site and how often is it repeated?
There’s a lot more to this, and it can get confusing really quick, but this should give you an idea of what search engines are looking for when it comes to your off-page optimization.
This second part is really the hardest part of SEO. And just like a building, while there’s definitely a science to it, there’s almost a bit of an art form to it as well. This part is what most people can’t do on their own. Even most so-called experts do a poor job here—but that’s good for us and our clients!
4. Do you have visitors coming to your site and is it ranking for your money keywords?
Are you tracking your visitors? If you’re not—stop reading this and call us! We’ll help you get this started right away because it’s vital.
There’s a lot of different software for this, but the easiest is just Google’s Search Console. That will tell you how many visitors you’ve got coming to your site, where your site is showing up at, which other sites are linking to you, etc.
Like we said, it’s vital. And the software itself is free. If you can set it up yourself, then that’s free too. If you can’t, even if it’s not us, find someone to help you set it up.
5. What’s the SEO Competition Like on the First Page?
Ultimately, your competition is what is going to drive the price of your campaign. Don’t listen to crap like competing pages. It all comes down to who is on the first page, and how well those sites are optimized both on and off the page.
If you’ve got a ten-man crew, but the only businesses showing up on the first page are the largest freaking home builders in the nation, well, you’ve got a monster to tackle. And if you’re dead set on those keywords, it’s going to take a lot of time and money.
Or you may have only websites showing up with one-man crews.
We’ve seen both scenarios.
More than likely though, you’ll be somewhere in between, and that’s where someone with the knowledge and experience to get you to the top is going to be so valuable.
6. Do you have the action plans for SEO success?
No two campaigns are going to be exactly the same. But there are some general guidelines to know. Building an effective marketing campaign takes time to do right.
Has your consultant provided you with an action plan?
Keep in mind, algorithms are changing and other companies are doing the same thing that you are doing. And obviously, you don’t have control over what other companies are doing. So expect plans to change.
Don’t try to have your time wasted by trying to know every little detail of how it’s going to work and essentially have your consultant teach their trade to you. That’s just going to waste both yours and your consultant’s time. But you do need to know that there is a plan in place and have it gone over with you.
If your provider says, “We’ll get you 125 links every single month for your entire campaign” —run.
The same exact number of links every month doesn’t look natural. Nor does it take into account the varying amount of power and/or expense of each link.
Some links are worth literally hundreds of others. Others we wouldn’t touch with a twenty-three-and-a-half-foot pole, and neither should you!
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